Management

Nate Ehrich, Founder & President

Nate Ehrich began his career developing Internet software for the Tivoli division of IBM in Raleigh, North Carolina. After co-authoring more than 10 patents, Nate moved to New York in 2003 and used his software expertise to build a number of Internet media and advertising platforms. A media platform built in 2003 provides technical infrastructure for Morning Walk Media, Inc., New York. From 2003 to 2005, Nate’s contributions to LeadServe, an advertising platform built by Opt-Intelligence, Inc., New York, resulted in the first self-service, lead-generation platform generally available.

In 2005, Nate founded SayForExample, Inc. to develop proprietary software, marketing models and a business culture that focuses on creating unique Internet ventures that deliver useful services, motivated consumers, and ongoing market research. Nate has overseen the launch of Vindale, AltPay, AdValet, and a series of smaller web properties specializing in various market sectors.

Nate is President at SayForExample and Vindale Media, LLC, a wholly owned subsidiary specializing in market research and lead generation. Nate holds a Bachelor of Science in Computer Science from North Carolina State University. As an undergraduate, he focused on application architecture, data modeling strategies and artificial intelligence.

John Hrzic, Director of Media

John Hrzic brings more than eight years of comprehensive experience in online marketing and business development to his position as Director of Media for SayForExample, Inc, where he oversees both marketing strategies and business development.

He is a respected figure in the interactive industry, and has consulted for leading marketers worldwide. During his 8-plus years of experience in online advertising, strategic sales, marketing and partner relations, John has earned many accolades:

  • As National Sales Director for Cox Communications, John was the first in the Northeast Division to introduce Pepsi into urban markets.
  • In 1997, he helped introduce prominent high-tech companies such as AOL and Microsoft Intel into Eastern European markets, including Russia, Ukraine and Romania.
  • John earned a 2003 Silver Hammer Award for excellence while at CoolSavings.com.
  • Honors include Google Ad Words Certification, and Yahoo Ambassador designation.

John possesses a unique mix of customer relationship marketing, interactive marketing and advertising strategy, and proven campaign deployment and management. He is a talented and driven executive with excellent insight into the industry’s future.

He holds a B.A. in Marketing from Pennsylvania State University, and holds membership in several prominent industry associations. Before joining SayForExample, John held senior positions in sales and business development with V12 group, Coolsavings.com (now Q-Interactive), ClickVU, and Cox Communications.

Corey Samuels, Director of Technology

Corey joined SayForExample in early 2008 with over ten years experience in IT and software development. As SayForExample's Director of Technology, Corey manages the company's development projects and technology systems. He is a strong proponent of test driven development and of building upon open source technologies to create effective business driven solutions.

Corey received a Bachelor's degree in Computer Engineering from McGill University in Montreal. During the course of his studies, he spent two summers at Microsoft Corporation in Redmond, WA, working on design and prototyping of gaming software for kids. Subsequently, he accepted a software engineering position at American Management Systems (now CGI Group) in New York City where he worked on a major upgrade project for the City of New York's financial system.

During the dot com era, Corey joined startup web technology shop "Concrete Media" (later "Concrete Inc") as a senior level technologist. Working with a mixed palette of technologies, he designed and built several web properties, including the popular collectibles website, GoCollect.com.

After Concrete Media, Corey joined Kaplan Inc., one of the world’s leading providers of education and test preparation. As a software architect and senior applications engineer, he played an integral part in the design and implementation of a new, web-based business platform used by Kaplan Test Prep and Admissions (KTPA), a division of Kaplan Inc. He subsequently moved to KTPA where he became the technical lead for their business system team. In that capacity, Corey and his team worked closely with the business to expand the functionality and reliability of the business system suite, and built a new web-based CRM system for their call center.

Aside from technology, Corey has a passion for music and food. He is co-owner of a New York wine and cheese bar, is an alumnus of the BMI Musical Theater Workshop, and has written the music for two (and a half) musicals.

Emil Hedaya, Director of Product Development

Emil Hedaya is the Director of Product Development at SayForExample. He is responsible for guiding the ongoing design and continued development of existing projects, as well as the incubation of new projects.

Prior to joining SayForExample, Emil worked as an interactive production artist for several digital design firms including Opt-Intelligence and Organic Media. He has produced work for clients that include Bloomingdales, Tommy Hilfiger, Hanes, and Pratt and Whitney.

He built his first online venture at age 18; in 1995, Emil put together an online transcription resource for guitarists that blossomed into an online community of over 2,000 musicians.

Emil holds a Bachelor of the Arts in Individualized Study with a concentration in Digital Media from the Gallatin School of Individualized Study at New York University.